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CASE STUDIES

 
 

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Retail Operations & Processes - B&Q Stock Management

Copia delivered a company-wide Stock Management e-learning programme for B&Q plc, covering the full range of internal processes from warehouse procedures and database maintenance, to stock movements and checkout operations.

Seven hours of training are delivered in 20 modules, all cross-referenced to illustrate the importance of each stage within the overall context of the retail operation.

The programme was designed not only to improve job-related skills, but also to instill a culture of responsibility and attention to detail. We achieved the latter by showing the positive or negative impact an individual's actions can have on colleagues and customers for every stage of the stock management process.

 

Sales Techniques and Customer Service - B&Q Showroom Operation

Copia has produced a suite of training programmes for B&Q sales advisors - a satisfying case of success breeding success. So far we have completed trainings covering:

  • Sales Techniques and Customer Service
  • Garden Power Tools
  • Kitchen & Bathroom Design
  • Customer Relationship Management System
  • EPOS

Each focuses on improving the core skills that impact B&Q's performance where it counts, while communicating information in a clear, down-to-earth way that suits the broad demographic of the company's employee base - from school leavers to 60 year olds.

 

Systems Training - Adecco

HR solutions company, Adecco, relies on it's MAX database system to gives staff access to details of thousands of qualified personnel, clients and job vacancies.

Copia produced a bespoke systems training programme so Adecco could quickly, and cost effectively, train every new branch member of staff to use this key information resource.

First, we established the fine detail of the training procedure, documented tasks and defined processes. Then we worked closely with the classroom tutors to streamline the basic training programme and determine the critical training path.

Adecco has put hundreds of staff through the programme, which paid for itself within three months.

 

Performance Support - First National Bank

Performance support tools let you gather and share job-related information, ideas and knowledge in a structured, on-line environment.

For First National Bank, Copia carefully developed a system to suit the structure and processes of the organisation.

 

Product Knowledge - Lombard Finance

Lombard Finance provides asset finance for businesses. The company chose Copia to design e-learning that would integrate seamlessly with residential workshops in a blended sales training programme.

We took the time to understand Lombard's financial products thoroughly, and to create customer-focused scenarios and assessments. As a result the programme efficiently brings new sales coordinators and account executives up to speed on a range of technically complex financial products and regulations.

This product knowledge is the essential foundation for further sales training, and users must achieve a minimum score of 80% in the assessment to qualify for the residential part of the course. This blended approach has shaved two costly days off every workshop, which can now focus more productively on sales techniques.

 

Skills Assessment and Compliance - Lombard Finance

Copia's Training & Accreditation programme for Lombard Finance helps ensure that the company complies with rules laid down by the General Insurance Standards Council (GISC).

One of these covers the accreditation of the Lombard sales force - each team member must achieve accreditation yearly. This involves learn about insurance products and the ethics of selling them, and displaying this knowledge by answering set questions determined by the GISC.

Lombard chose Copia for it's experience in the finance sector and because of it's positive experience on it's product knowledge programme (see Product Knowledge case study).

The company has used the programme for two years and has put thousands of employees through the programme.
Induction - First National Bank

Copia's induction programme for First National Bank is a Flash-based, on-line training environment used by new recruits to the company and their line managers.

The system combines self-paced learning with off-line activities, to introduce new staff to the company, its products, corporate structure and mission. It also enables line managers to ensure that all inductees have absorbed this information by monitoring their progress.