GSK – Ethical Leadership

Requirement

To promote a greater understanding of ethical decision-making and engagement with industry wide ethical issues among 12,000 managers who operate within a virtual team across different times zones; to demonstrate the link between responsible leadership as a key positive contributor to reputation and brand value. Replace existing face-to-face sessions, with a flexible, sustainable solution that could be rolled out within a 3 month timeframe.

Solution

Early in the design is was established that the typical user would have a certain level of responsibility and autonomy. The solution needed to appeal to busy staff, many of whom were decision-makers within the organisation and traditionally tend to shun lengthy, linear e-learning courses. 

The programme was designed as three separate modules – or products – which contained smaller units allowing the user to ‘dip in’ as necessary. The design used a ‘magazine style’ layout and catered for different learning styles through the use of a variety of learning mediums – case studies; traditional e-learning presentation screens; self-audit; user notes which could be saved, printed and emailed; opinion polls and job-aids (printable sheets to be used in the workplace).