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B&Q - Product Training for Customer Advisors

Requirement

Product elearningB&Q has thousands of products in its range, with over 350 stores in the UK and approximately 35,000 staff. Training on both existing and new products is a huge challenge and e-learning was identified as the ideal medium for delivering the training, replacing the in-store training which was delivered by store trainers or by self-directed training material. The requirement was to provide over 10 hours worth of training, on a wide range of products, but using a simple, consistent format in short topics. It also needed to be possible to organise and present the topics based on job-role.

Solution

It was decided that each product topic should be generic and not brand specific, with the focus on the principles, features & functions, the theory of the practical applications of the products and finally an understanding of customer requirements and usage. 


This was identified as a key aim, based on the belief that good customer service is more than being polite and helpful, but actually about being knowledgeable and offering good advice, so the customer feels confident in their purchase. Every topic in the programme followed a pre-defined layout, and incorporated an assessment at the end which was branded as ‘Connect’… to reinforce the idea of connecting the customer’s wants and needs with a product that suits.

 

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